Email Marketing
Direct, measurable and highly effective email remains one of the most cost-effective ways to communicate directly with your audience. From campaign launches to newsletters and automated sequences, a well-planned email strategy can help you stay visible, build trust, and drive consistent action from your subscribers.
Campaigns with purpose
An email campaign shouldn’t just fill inboxes — it should deliver value. Whether you’re promoting a new service, encouraging repeat business or nurturing leads, every email should have a clear goal and a well-defined audience.
I can help you plan, write and deliver email content that fits your marketing objectives, whether that’s a one-off campaign or part of an ongoing series.
Newsletters that add value
Regular newsletters help you maintain a presence in your customers’ inboxes while reinforcing your brand personality. They’re also a great way to repurpose content from blogs or social media, keeping your messaging consistent and efficient.
I can help you create newsletters that people look forward to opening — and that work hard behind the scenes to support your wider marketing goals.
Built to deliver results
I work with a range of platforms including Mailchimp, MailerLite and Campaign Monitor. I can help with everything from writing the content to building and scheduling campaigns, managing contact lists, segmenting audiences, and analysing results — so you can see what’s working and refine what’s not.
Email is measurable, repeatable and scalable — but only when it’s used well.
Where AI fits in (and where it doesn’t)
AI tools can help generate content quickly, but they can’t (yet) replicate the depth of understanding needed to reflect your brand tone, structure your message with intent, or maintain GDPR compliance.
A well-written email isn’t just grammatically correct — it’s timely, strategic, and tailored to your audience. That’s where the human touch still counts.
