Content marketing rakes in a six times higher conversion rate than other methods, so it’s easy to understand why content marketing is amongst the biggest trends in digital marketing this coming year! But in a sea of content, how do we make a splash?
Consistency…
…is king! Whether you’re posting content through social media, blogs, websites or newsletters, sticking to a routine will not only help you keep on track of your workload, but also help your audience keep track of you. A regular posting routine will force you to produce and source new content constantly!
Stay Relevant
Use software to track keywords from other news outlets and websites! Take advantage of the content that already exists to get inspired, keep an eye on what your competition is doing and share news articles that correspond with your niche to keep your audience in-the-know!
Subscribe
Subscription newsletters are an undeniable time-saver! The content you need, straight to your inbox! Cutting out the time needed to search for content, the content comes to you and frees up your time to create more content yourself! Getting a daily newsletter not only keeps you up-to-date but can inspire your own content!
Don’t anchor yourself
Sticking to one specific topic will make the river dry up pretty quickly. We’re not saying to completely divert off-topic, but branching out won’t hurt! Posting the same thing, day in, day out can get boring for your audience, so try something new. What’s out there that is relevant to your focus? For example, if you’re a florist, posting about wedding trends may be interesting to your audience. Is there something interesting happening in your local area? Then post about it!
Content marketing is a vast and growing industry so making a splash isn’t going to come easy, but with time and dedication, you can watch as your audience swims with the tide!
Of course, if you don’t have the time or resources to do this yourself, then find out how we can help you. Check out our off-the-shelf packages or call us on 02920 813272 for more information. Alternatively, you can contact us by email via this link.