We all know someone who “does a bit of marketing on the side.”
It usually goes like this: you mention you need help with your website or social media, and suddenly your cousin’s mate’s girlfriend chimes in with, “Oh, I can do that! I once ran the Facebook page for my dog grooming side hustle.”
And while we’re all for entrepreneurial spirit, there’s a big difference between dabbling in marketing and doing it professionally.
So, what doesn’t your cousin’s mate’s girlfriend know? Here we go.
1. It’s Not Just About Pretty Pictures
Yes, visuals matter. But marketing is about more than matching your Instagram grid. A professional marketer starts with strategy. Who are you talking to? What’s your message? What action do you want people to take?
If the answer is “I don’t know, but I found a great Canva template!”, then start to worry – we have a problem.
2. Copywriting Is a Skill, Not a Vibe
Writing a good caption takes more than slapping on a few emojis and a cheeky hashtag.
Professionals write with purpose. They use tone of voice, structure, and calls-to-action that guide your audience towards the next step. It’s the difference between “That’s nice” and “Take my money.”
3. Algorithms Change More Often Than Your Socks
Boy do they! Social media platforms, search engines, email deliverability rules—they’re constantly evolving. What worked last month might tank this month. A trained marketer (although it drives them nuts) keeps up with changes, tests approaches, and adapts accordingly. The cousin’s mate? Not so much.
4. Brand Is More Than a Logo
You can’t build a brand with just a pastel colour palette and some Pinterest quotes. Real branding is about clarity, consistency, and connection.
It takes experience to craft a voice that resonates, content that converts, and a strategy that actually supports your business goals.
5. Good Marketing Takes Time (and Talent)
Here’s the kicker: professional marketing isn’t something you squeeze in between TikTok binges. It’s research. Planning. Testing. Tracking. Analysing. Adjusting. It’s studied as a profession for a reason!
You’re not just paying for someone to post—you’re investing in their expertise, insight, and ability to deliver results.
You Deserve More Than a Favour
If your marketing has been cobbled together with good intentions but no direction, it might be time to level up.
Working with a professional (like me, ahem ) means working with someone who gets the bigger picture. Who takes time to understand your business. Who won’t ghost you halfway through a campaign because they got too busy with their day job.
We know marketing isn’t just a nice-to-have. It’s a business tool. And when it’s done properly, it doesn’t just look good—it gets results.
So yes, salute your cousin’s mate’s girlfriend for having a go. But when you’re ready for something a little more polished, you know where to find me. In fact, you’re here already! hello@heathmarketing.co.uk