Love it or hate it, there’s no getting away from Christmas marketing. But amidst the year-end rush, many businesses either send a last-minute, generic Christmas email or forget entirely.
Here’s the thing: your Christmas email is arguably your most important email of the year. It’s an opportunity to generate goodwill, show appreciation, and set the tone for the year ahead.
Whether your festive campaign is a single message or a full sequence, here’s how to ensure your Christmas emails stand out for the right reasons:
1. No generic Christmas blankets
Avoid the “one-size-fits-all” message. A rushed, impersonal festive email feels insincere and can leave a negative impression.
✅ If you usually send personalised, named emails, continue to do so.
✅ If you segment by sector or interest, maintain your segments.
✅ Use AI-powered personalisation to add a thoughtful touch, referencing previous purchases, interactions, or interests where appropriate.
2. Keep it festive, but with finesse
Not everyone loves Christmas, and some may not celebrate it for personal, cultural, or religious reasons.
Choose inclusive, warm messaging that focuses on gratitude, reflection, and wishes for the season ahead, rather than forcing heavy Christmas imagery. Festive doesn’t need to mean garish!
3. Use your email to signpost the New Year
Your Christmas message can gently point customers towards:
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Upcoming January offers
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New product or service launches
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Events or webinars they can sign up for now
This keeps your audience engaged while providing them with a reason to look forward to next year.
4. Make sure you have something genuine to say
Don’t send a Christmas email because you “should.” Ensure it carries value:
✅ Share your festive opening hours
✅ Thank your customers for their support this year
✅ Share a highlight or achievement you’re proud of
✅ Reflect your brand’s human side with an authentic message
If you have nothing else to say, a heartfelt “thank you” goes a long way.
5. Keep it clear, branded, and trackable
✅ Use branded templates that align with your visual identity.
✅ Keep your call-to-action clear, even if it’s just to visit your website or follow you on social media.
✅ Track open rates and clicks to learn what resonates with your audience for next year.
Your Christmas email isn’t just another message – it’s a relationship builder.
It’s a chance to:
Show gratitude
Strengthen your brand presence
Keep your audience engaged before the New Year
Done well, it will leave your customers feeling valued, not spammed.
If you need help planning, writing, or scheduling your Christmas (or any campaign), get in touch.