Your Facebook cover photo. So much more than a picture

So I’ve been missing a Facebook cover photo trick since the beginning of time. If I’ve missed it, I’m sure that others may have as well – so it’s time to share. It’s so simple I’m almost embarrassed.When you click on a cover photo you’ll notice that the description and comments box appears – as it does for all photos. Use the description to sell or promote your products, services or events. You can also add a link to your website or landing page.

Use the design of your cover photo to encourage people to click in. As a part of your image, which may be promoting a specific event, promotion or offer, create a ‘Book Now’ or ‘More’ button to encourage fans to click on the cover and access the additional information you’ve added.

Have a look at this example.

That’s it. So simple but another useful tool to encourage your fans to engage with you.