If you think email marketing is old-fashioned, think again.
Recent data from the Data & Marketing Association (DMA) shows that email marketing now achieves an average Return on Investment (ROI) of £38 for every £1 spent. That’s still miles ahead of many other channels, including social media and paid ads. With over 4.5 billion global email users in 2025 (and rising), email remains one of the most powerful tools for reaching your audience directly.
So, yes, there’s plenty of life in the old dog yet.
Low-Cost and Scalable
Email marketing remains one of the most cost-effective marketing options available. Platforms like Mailchimp, MailerLite and Brevo (formerly Sendinblue) allow you to start for free or at a low monthly cost, making it ideal whether you’re a sole trader, a small business, or a growing enterprise.
Campaigns can be created in-house using easy drag-and-drop builders or outsourced if you prefer, allowing you to maintain consistency in your marketing without blowing your budget.
Engaged Audiences
Your email subscribers have actively chosen to hear from you. They are warm leads – people who want to know about your services, updates, or offers. This means they’re far more likely to open, read and take action compared to audiences you reach through social media algorithms alone.
GDPR and data privacy regulations have helped keep email lists cleaner, ensuring your content is landing in the inboxes of people who genuinely want it.
Share the Right Message in the Right Way
Unlike social media, where you are restricted by word counts or algorithms, email allows you to share as much or as little as you like. Whether you’re explaining a new service, promoting a limited offer, or sharing technical insights, email gives you the flexibility to tell your story in your brand voice and guide readers to your website.
Timely and Targeted
One of the biggest benefits of email marketing is the ability to schedule campaigns for when your audience is most likely to engage. For example, we’ve found that sending on Thursday mornings works best for our audience, while early Monday mornings often underperform.
Even better, your email subscribers can amplify your message further by sharing your emails across their own social channels, increasing your reach organically.
Still an Essential Part of Your Marketing Toolkit
Email marketing isn’t just alive – it’s thriving. It helps you maintain consistent, targeted communication with clients, customers and referral partners, while supporting your other marketing activities.
If you’re considering email marketing but don’t know where to begin, or feel like your current efforts aren’t getting the results you need, let’s have a chat.
Email hello@heathmarketing.co.uk