Finding the right marketing partner can feel a lot like modern dating. There are too many options. Everyone claims to be “the one.” And just when you think you’ve found someone who gets you, they ghost you after a single blog post.
At Heath Marketing, we believe that a great marketing relationship isn’t transactional—it’s transformational. And finding the right fit is key to making that happen.
So how do you know if you’ve found your marketing match? Here’s what to look for.
1. They actually listen to you
A good marketing partner doesn’t show up with a pre-packed plan before understanding your business. They ask questions. They want to know your goals, your challenges, your audience, and yes—your pet peeves.
If someone spends more time talking than listening in your first meeting, consider it a red flag. Great marketing starts with understanding. And that takes time, not templates.
2. They get your voice (and your vibe)
Your marketing should sound like you. Whether your tone is professional, playful, or a perfect mix of both, the right marketer will be able to write and create in a way that feels authentic to your brand.
At Heath Marketing, we don’t just “create content”. We create content that feels like you wrote it—just with fewer spelling errors and better structure.
3. They bring strategy to the bable
Fluffy ideas are fun, but strategy is what delivers results. A good marketing partner will help you define clear objectives, understand your audience, and build a content plan that actually aligns with your business goals.
If someone promises to “go viral” without explaining how or why, it might be time to swipe left.
4. They’re honest (even when it’s awkward)
A true marketing partner won’t just nod along with your every idea. They’ll challenge assumptions. They’ll push back when something doesn’t serve your goals. And yes, they’ll tell you when your favourite font looks like it escaped from a 1998 PowerPoint presentation.
Honest feedback is a sign of respect, not rudeness. It means they care enough to help you grow.
5. They stick around
Marketing isn’t a one-night stand. It’s an ongoing process that requires consistency, reflection, and evolution.
The best partners are in it for the long haul. They learn your business over time, refine the approach as you grow, and become an extension of your team.
Build the relationship, reap the results
If you’ve ever been burned by a freelancer who vanished after week one, or hired an agency that made big promises but delivered vague results, you’re not alone. Finding the right marketing partner is about more than ticking boxes. It’s about chemistry, trust, and shared vision. It’s about working with someone who’s invested in your success and brings clarity, creativity and calm to your business.
So if you’re tired of bad marketing dates and ready for something more meaningful, contact me today via hello@heathmarketing.co.uk. No awkward small talk, I promise!