With digital marketing everywhere, you might wonder if print still has a place in 2025. The truth? It does — and in many cases, it’s more effective than ever when used alongside your digital campaigns.
Print cuts through the noise, creates a tangible connection with your audience, and can seamlessly drive them to take action online through QR codes and personalised landing pages. In short, print is a crucial part of your integrated marketing strategy.
Digital Print vs Litho Print: What’s Right for You?
Choosing the right type of print for your business can feel overwhelming. Here’s a straightforward guide to help you decide:
✅ Quantity and Cost
Every business has budgets to manage, and your marketing spend should work hard for you.
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Litho print is cost-effective for high-volume runs. Once the initial setup is done, the price per unit drops significantly, making it ideal for large brochures, catalogues, or event materials.
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Digital print is perfect for small quantities and short runs. It’s budget-friendly for testing campaigns, producing personalised materials, or when you only need a handful of high-quality prints.
✅ Turnaround Speed
Need something quickly for a last-minute event or campaign launch?
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Digital print offers fast turnaround times, often within 24-48 hours, making it ideal for urgent projects.
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Litho print takes longer due to setup and drying times, but it’s worth planning for if you need high volumes at a lower unit cost.
✅ Quality of Print
You want your print materials to stand out and leave a lasting impression.
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Digital print has come a long way, offering vibrant colours and sharp detail, perfect for flyers, business cards, and promotional materials.
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Litho print provides consistent, high-quality colour reproduction across large runs, ensuring your brand colours remain accurate on every piece.
✅ Materials and Sustainability
Your printed materials represent your brand, so they need to look and feel right.
Both digital and litho printing can use a wide range of stocks, including recycled and eco-friendly options. Always test on your chosen material to ensure colours and finishes align with your brand.
With sustainability top of mind for customers, asking your printer about eco-friendly inks and recycled paper options helps your business align with customer expectations and environmental goals.
How Print and Digital Work Together in 2025
Today’s technology allows print to enhance your digital marketing, not compete with it. Use QR codes to direct customers to:
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A campaign landing page
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An event registration form
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Your latest social media offer
Print grabs your audience’s attention and seamlessly connects them to your digital channels, creating a joined-up customer journey.
The Bottom Line
Use digital print when you need:
✅ Small quantities
✅ Fast turnaround
✅ Personalised or variable data printing
✅ Vibrant colours for impactful designs
Use litho print when you need:
✅ High-volume print runs
✅ Consistent quality across large quantities
✅ Cost-effective unit pricing for planned campaigns
If you’re looking to integrate print effectively into your marketing strategy in 2025, we’re here to help you choose the right approach to boost your brand visibility and drive action.