Our blog is home to my latest thoughts, musings, giggles and more.
Look up before you look in
Macro analysis is what makes marketing planning meaningful. In marketing matters, we need to look outside of your business before we look inside it.
You Can Write a Blog – But Will Anyone Read It?
Have you ever given thought as to why you need help with your blogs even though you are quite capable of writing them yourself?
Consistency is Queen: Why Your Content Needs a Schedule (and a Grown-Up in Charge)
Content consistency is Queen if your marketing content is going to be successful.
Don’t Pull the Plug on Your Own Spotlight
Is Brew Dog right to stop using X (formerly Twitter). Let’s discuss.
Is Email Marketing Still Worth It in 2025?
Email marketing is dead isn’t it? Here’s why it is still a crucial client communications tool in 2025.
GDPR+7: Why Quality Data Still Wins
Many clients became stressed at their reduced email marketing lists when the GDPR came into effect. Here’s why smaller lists are good.
Mastering Social Media Customer Service: Human, Fast, and Smart
Social Media is not just about updates. It’s about providing excellent customer service to your customers, clients and prospects.
Why Outsourced Marketing Makes Sense in 2025
Outsourced marketing brings in house benefits that you may not have previously considered. But what are they?
What’s the Best Way to Generate Content Ideas? AI, Human, or Both?
With AI tools, content feeds, and curated newsletters, finding the right ideas for your audience doesn’t need to be overwhelming. Here’s how.
How to Stand Out in the Scroll with Your Digital Content
How to stand out in the scroll with your digital content in 2025 and beyond.
Is Your Social Media Stuck on Standby?
If you are not managing your social media and blog content effectively, take a look at these tips from Heath Marketing Limited.
Print still matters – but which format should you choose?
Print still matters although we’re in the digital age – but which format should you choose? And why?
Websites. Small business investment or cash drain?
If you consider your website a cash drain, then you’re doing it wrong. Ready why in my latest blog.
Advertising in 2024: Still Worth It?
Advertising. It’s not for everyone but what’s the point in having a business if you don’t tell anyone that it exists?
How to Optimise Your Facebook Page for Engagement
Some tips on how to optimise your Facebook page and presence to increase engagement – and sell your services better.
Thinking of Exhibiting? Here’s How to Make It Worth It
If you’re thinking of exhibiting but need help planning, this is the blog for you.
What’s in a Name? Building a Brand Beyond the Logo
What’s in a name? Essentially they are the physical manifestation of your brand values – so does your name even matter?
Is Social Media Making Your Business Anti-Social?
Is social media making your business anti-social. Here’s how to use social media to enhance relationships rather than diminish them.
Exhibitions – an opportunity not to be wasted.
Whether you’re attending a local industry showcase or a national trade expo, here’s how to make the most of attending exhibitions.
Write It Right: Why Good Copy Still Matters
In a world where AI can draft a post in seconds, the temptation to hit “send” without a second thought is strong. But you must resist!
Email Marketing at Christmas: Getting it Right
A guide on how to maximise the effectiveness of your Christmas email to clients and contacts.